Instagram highlights viewer how to#
Instagram highlights viewer professional#

Instagram highlights viewer how to#

Set up a Story Mention Trigger to automatically thank people who tag your business’ account in their own Story.All you have to do is click on the Highlight, then select the three dots in the upper-right corner and select “Delete.” How to Customize Highlight Covers.Configure Keyword triggers that send an automated message based on the context of the DM.Use Conversation Starters to ease the pressure of writing individual DMs.

It ensures each user receives a personalized, immediate response to their query that will push them further down the sales funnel-especially if you’re heavily promoting products through Stories. That’s because 50% of all user-to-business messaging happens off the back of Instagram Stories.ĭon’t have time to respond to each follower individually? Instead of forcing people to wait for a response (or worse, ignoring them altogether), leverage Instagram Automation. Use Automation to capture DMs from saved StoriesĪs you begin saving Stories to your Instagram profile, you’ll begin to notice an uplift in the number of direct messages (DMs) you receive. Skip through to the Story you want to delete.ħ.Click the Highlight your Story is saved under.Whether a special offer has expired or your service offering has changed, it’s easy to delete Instagram Stories from a saved Highlight: The last thing you want is to show new followers outdated content that’s no longer relevant. Keep your Highlights well maintainedĪs your Instagram marketing strategy evolves over time, you may need to make updates to your Highlights-like deleting either the entire Highlight or a saved Story within one. Each is ready to go and sized correctly, meaning even inexperienced designers can pull something appealing together quickly.

Instagram highlights viewer professional#

If you have access to a graphic designer, great! But if you’re a one-person band or your budget won’t cover external help, don’t worry-you can still create some professional looking covers for your Highlights.Ĭanva has premade Instagram Story Highlight cover templates. Each snippet of content is compiled in a Story Highlight titled “sustainability,” resulting in a place climate-conscious followers can learn more about how TALA products help the environment. Try to build a Story that’s:įashion brand TALA, for example, uses Instagram Stories to showcase how its products are sustainable. To achieve that, focus on crafting engaging content that captivates your audience. The first step for creating an Instagram Story Highlight is to have a Story worth saving. If you’re already using Stories as part of your strategy (as you should be!), just a few more taps saves the content to your profile. Instagram Story Highlights are relatively simple to set up. How to take advantage of Instagram Story Highlights

They act as a point of reference for customers, delivering need-to-know information without forcing them off the Instagram app.

Story Highlights contribute to your Instagram brand identity and profile aesthetic.

Followers can revisit content they’ve enjoyed, increasing follower engagement.

People who missed your initial Story can view the content after 24 hours.

Story Highlights, in particular, offer several benefits for both users and business: In fact, a massive 500 million Instagram users view Stories every day, with a quarter of Gen Z and Millennials relying on them to discover products and services. Instagram Stories are a powerful way to build relationships with your target audience, engage with customers and drive sales. What are the benefits of Story Highlights? Check out Man圜hat’s Instagram profile for a great example:

Businesses can use them to save and curate Instagram Story content, continually presenting them to followers browsing an account’s profile page. Highlights appear on your Instagram profile page, providing an additional opportunity to express your brand’s identity and personality. Users can tap on the right side of the screen to skip to the next Story, left side for the previous one, and hold the screen to pause the Story. When viewed, Story Highlights appear just like traditional Stories. Instagram Story Highlights let you group Instagram Stories into themes or categories and display them on your Instagram profile permanently (conveniently avoiding the traditional 24-hour Story expiry). Instagram Story Highlights allow you to save Stories to your profile page, maximizing the mileage from your content and acting as a point of reference for followers. The time and effort you’ve put into creating yours goes down the drain. The only downside? They disappear after 24 hours. Instagram Stories are a powerful tool to help you reach more customers, build relationships and make more money on Instagram.